About
the Author
Before
beginning his own career as a consultant, Michael A. Goodman
held
senior marketing management positions at Procter & Gamble,
Frito-Lay, and International Playtex. Since then, the list of
clients he has served reads like a who’s who of well-known
global corporations in a broad range of industries and business
situations.
In
his previous book, The Potato Chip
Difference: How to apply leading edge
marketing
strategies to landing the job you want, Goodman
applied the same strategic approach to job seeking and career
planning that top management consulting
firms use with major clients. In this book, Rasputin
For Hire, he offers insights and advice for those
considering management consulting between jobs or as a second
career.
